Hagmans Nordic

Hagmans Nordic are specialists in the protection and treatment of surfaces. We develop, produce, and deliver surface treatment products for both our own and our customers’ brands—always with a focus on quality, flexibility, and long-term relationships.

The Nordics is our home market—but we think bigger

Hagmans Nordic is headquartered in Fritsla. Our Swedish production facilities are located in Fritsla, Stora Levene, Herrljunga, Laxå, and Älvängen, and we have a logistics center in Jung. In Riga, Latvia, and in Pargas, Finland, we manufacture paint to meet the needs of the European market.

With sales representatives in Norway, Finland, and Denmark, we are present throughout the Nordics. We deliver solutions to professionals, retailers, workshops, and industry—from strong brands to tailor-made Private Label concepts.

We have our roots in the Nordics, but our reach extends further. Today, we export to more than 20 countries.

We take responsibility throughout the entire chain

Quality, sustainability, and the work environment are a natural part of our operations. We are certified according to ISO 9001 and ISO 14001 and continuously drive improvements in our processes, our products, and our company culture.

Our operational facilities

Fritsla – Headquarters and specialized production

Fritsla is the heart of Hagmans Nordic. Here you will find our headquarters, our largest production unit, and one of our research and development labs. The facility is specialized in paints, spray products, and solvent-based chemicals. Large parts of our brand and Private Label assortment are developed and manufactured here, with a focus on quality, innovation, and flexibility.

Stora Levene – Water-based solutions and laboratory

In Stora Levene, we manufacture water-based paints and cleaning products adapted for both consumers and professionals. One of our laboratories is also located here, where products are tested and improved under realistic conditions. With local production, technical expertise, and precision at every step, we ensure that products meet both customer requirements and current regulations.

Herrljunga – Flexible production for automotive, home & leisure

In Herrljunga, we produce, fill, and package chemical-technical products for automotive, home & leisure. Here, cleaning products for vehicles are produced and filled, as well as other household and camping chemicals. With flexible production and short lead times, Herrljunga is an important hub for many of our volume products.

Jung – Logistics center with full control

Our central warehouse is located in Jung—the hub of our entire logistics operation. From here, products are shipped daily to customers across the Nordics and the rest of Europe. With smart inventory management, high availability, and fast flows, we ensure short lead times and delivery precision our customers can rely on. Jung is a crucial part of our ability to deliver the right product at the right time.

Laxå – Contract filling and flexible packaging

In Laxå, we focus on contract filling and packaging of chemical-technical products in several different packaging formats. Here, lubricants, glycols, greases, and AdBlue are filled, adapted for both smaller series and larger volumes. With efficient production lines, high flexibility, and a strategic location, Laxå contributes to fast lead times and reliable deliveries. The facility is an important complement to our other production sites and strengthens our overall capacity.

Älvängen – Customer-adapted contract filling and sustainable solutions

In Älvängen, we work with contract filling of liquid chemical products in several packaging formats, from smaller units to larger containers. Here, alkylate and ethanol products are filled, such as windshield washer fluid, as well as other liquid chemical products. The facility also offers modern and more sustainable packaging solutions, such as refill options, as well as capacity for labeling and packaging. With a focus on quality, efficiency, and adaptation to customer needs, Älvängen is an important part of our production chain.

Pargas – Home of Virtasen

In Pargas, you will find Virtasen, a well-established brand and an important part of Hagmans Nordic. Here, paint and surface treatment products are developed and produced with a clear environmental profile, where plastic-free alternatives are a central part of the offering. With focus on quality, sustainability, and solid craftsmanship tradition, Pargas helps strengthen our overall offering and our position in the Nordics.

Riga – Production and export hub in the Baltics

At our facility in Riga, we produce water-based paints for both indoor and outdoor use, including paint for concrete as well as masonry and render coatings, along with wood protection products. Here, we also develop and adapt tailor-made paint solutions for industrial needs, with flexible production and the possibility of smaller batches. The facility serves as a logistics hub for the Baltics and is an important link to the export market. By combining production, development, and logistics, Riga strengthens our international presence and delivery capacity.